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Espresso Methodology



Espresso Methodology starts with deep observation of two different methods and the identification of their strengths and weaknesses to create a powerful combination of the best between the Double Diamond, a design process model popularized by the British Council, and the Lean method.

To understand how this happens, first, we need to talk about the basis of a Digital Product.

The Basis of a Digital Product


A Digital Product is a tech solution (app, software, etc) capable of delivering value to users and clients, while also providing revenue or efficiency to the company.

To increase the success rate of a Digital Product, we must balance the requirements and limitations of 3 different areas: Business, User, and Technology.

A successful Digital Product must take into account the business goals such as improving efficiency or generating revenue. Understanding the goals, amount of investment needed and possible risks is crucial to the success of the project.

The product must bring an intuitive and pleasant experience to its users while solving one of their real problems.

The right technology directly impacts the cost and time of development. Making the right decisions in terms of technology ensures that the project will be able to scale safely and efficiently.

With that being said, finally what is Espresso Methodology about?


What is Espresso Methodology?


We understand that a successful project starts with a deep dive into the context and reality of the idea of our clients.

Espresso Labs, through our methodology, reduces uncertainties in the strategic decision-making process and increases the success rate of the digital product deployment based on research and analysis of the business necessities and demands.

In the discovery journey, we understand your business and project its ideal solution.


In the delivery journey, we transform your ideal solution into reality.



Discovery Journey

The Discovery Journey is composed of 4 steps that aim to build a solid solution and prototype from scratch that suits all the research and insights provided along the way.

1st step: Problem Analysis


The journey starts with a problem or possible solutions that need to be thoroughly investigated.

In the first set, we set our sights on all the contexts around the objective through various research methods, such as:

  • Gathering existing data about the topic;
  • Trend analysis;
  • Structured user research and surveys;
  • Ethnographic research and interviews with specialists;
  • Comparison of features and digital presence of direct and indirect competitors.

Every project demands a specific set of tools. As such, our team is flexible to adapt to your needs.


2nd step: Problem Definition


At this stage, we can start visualizing the ideas and opportunities by applying the conclusions of the research process, aiming to establish a hypothesis in a digital product that can solve the problem revealed by our client and market analysis. Some tools that help us reach this goal are:

  • Learnings and insights reports;
  • Meetings among our team and the client
  • Studies on personas.

And other problem definition tools according to the necessity of each project.


3rd Step: Solution Definition


After we identify an opportunity, we start elaborating its solution considering the priorities of the digital product, always using as a basis all the research and conclusions made in the previous steps.

Some of the tools that help us understand these priorities for the solution are:

  • User research;
  • Features roadmap;
  • User’s necessities map.


4th Step: Solution Design


To finish our Discovery Journey, we create not only a prototype, which allows us to visualize the goal and intrinsic characteristics of the product the same way as the final user will, but also user flows and a roadmap of features that prioritizes those that would generate greater value on launch while backlogging the ones that should be developed in the future.

Delivery Journey


In the Delivery Journey, we transform our insights and information from the Discovery Journey into digital experiences based on the most advanced programming standards.


Feature Development and Tests


Once in the Delivery stage, the digital product will be developed through development cycles, followed by feedback from the client.

After analyzing the product needs and conclusions from the Discovery Journey, the development team starts implementing the features planned by coding, testing, and reviewing them.



Once implemented and tested, the features go through a validation process and when approved, we move forward to the next cycle of features.



Digital Product Deployment


After the deployment, a digital product demands maintenance and constant observation to understand its performance and interactions with users.

In this context, new demands for features and optimization of the existing ones appear, putting the project once again on the Discovery Journey, but this time grounded and structured to evolve and scale with an existing Digital Product.



While your product scales and evolves, we will be at your side providing continuous cycles of improvements through our methodology.


Opportunity – Discovery – Delivery

This process of continuous evolution through strategic product cycles constitutes the Espresso Methodology.