Experience Economy: UX Design Beyond Apps.
Understanding how experience design operates in different markets.
When we talk about User Experience Design, it’s common for many people to associate the term with app design, as it’s the most frequent type of solution users experience in their daily lives. However, experience design goes far beyond that and is applied in many other business contexts and situations.
To understand what it is and how this concept works outside the digital realm, let’s start by exploring the reasons why we choose one brand over another or one product over another. After all, opting for a product means directly comparing two experience propositions that meet our needs and desires.
Imagine the following scenario: you're heading out in the morning to work and decide that you need a coffee to be better prepared for the day. At this moment, there are many factors to consider when making a simple choice: convenience, taste, service, price, and many others that converge into a single value proposition that best fulfills your need for a stress-free and hassle-free coffee experience.
At a given moment, the decisive differentiator for you to make a decision could be something else, such as a higher-quality coffee bean, or a well-segmented and positioned packaging on the shelf that could add value to the business and set it apart from the competition.
The sum of these differentiators, moments, and factors culminates in the generation of value through the provision of a high-quality service from start to finish, offering the best bean, the best product, prepared and served at any time. However, providing quality service has become something that consumers consider basic, given the multitude of options in the market that meet this criterion.
Many businesses still compete in the same market space today because they fail to realize that in recent years, what dictates and adds value is often the experience being built with their customers in a specific moment.
This raises other questions: Do you want to sit down and enjoy the drink calmly before starting the day, or do you prefer to simply take the coffee with you on the way to work? Does the aesthetics, target audience, and communication resonate with you? Do you prefer self-service or value more having a chat with the attendants?
for your clients
Investing in solutions for these questions enhances the personalization of the service as a response to an unspoken problem, overshadowed by the noise of hundreds of possible options for a simple need. And this is what constitutes the Experience Economy, a way of thinking that seeks to differentiate your business in the market through customized service tailored to a lifestyle, ideal customer, target audience, and, most importantly, the context of the moment of purchase.
When we talk about technology companies, especially Digital Product consulting firms like Espresso Labs, we're referring to the customization of a solution for the specific problems and needs of our clients. A demand for an app and corporate communication features may have symptoms and pain points that are vastly different from a company that reaches out to develop a digital product aiming to transform its market.
The customer experience is not limited to software and apps, but having these resources available is undoubtedly crucial to improving the user journey within your service. Often, larger companies have complex operations where various stakeholders interact with an outdated system that hinders and no longer makes sense in the current reality of the service. Therefore, not only the end consumer but also the internal experience must be considered to achieve transformative results.
Having a partner who can help address these questions and understands the Experience Economy is essential for your company to maximize the outcome of your digital product. If you want to learn more about this topic, please contact our consultants to gain a better understanding of your business and design an incredible experience for your customers.