Sudo announces Softdex expansion and the launch of Investdex

Sudo, the digital product studio in which Espresso Labs made a minority investment in July, closed the week with two announcements: the new version of Softdex, which goes from a directory exclusively for software houses to covering seven technology verticals, and the launch of Investdex, a directory of investment advisors and consultants that opens a new front for the studio, outside the technology market.

For us, who have followed the operation closely since the investment, the two moves tell the same story: Sudo's thesis of building lean niche products, taking them to market fast and turning them into category references is working.

Softdex: from software house directory to an index of Brazilian tech

Softdex was born in May 2026 with a specific mission: to be the directory of Brazilian software houses, a gap that had been left open in the local market. It worked fast: since August, the platform has held top Google positions for "software house brasil" and today gathers more than 400 mapped companies, more than 160 reviews and presence in 24 Brazilian states.

The new version expands that core into seven verticals: Software Houses, Cloud & Infra, SaaS, Consulting, Marketing, Freelancers and Jobs. Each vertical works as a directory of its own, with filters, verified profiles and reviews, and the Jobs area connects companies and technology professionals with a rare differentiator in the market: open salaries in job listings and employer ratings written by people who actually worked at the companies.

The homepage is also new: it stopped being a simple search and became an action plan. Visitors describe their project and the platform lays out the real execution alternatives, hiring a software house, assembling a freelancer team or building an in-house team, with SaaS and consulting firms suggested when an off-the-shelf solution does the job.

Investdex: the same formula in a new market

Investdex applies the Softdex formula to a completely different sector: investment advisory and consulting. The platform organizes the market by professional registration, with directories of investment advisors, advisory firms, investment consultants and CFP-certified planners, filtered by state, type of practice, certification, compensation model and service format.

The brand's tagline sums up the positioning: taking care of your wealth is serious business, so compare and choose the best advisors and wealth consultants. Beyond the directory, the platform debuts with an educational content area, including a dictionary of investment terms and an industry news blog.

It is the first time Sudo takes its directory model outside the technology market, and the sector choice is no accident: just as used to happen with software houses, anyone looking for an investment advisor in Brazil had no organized, transparent place to compare professionals and firms.

What this says about Sudo's thesis

When we announced our investment in Sudo, we highlighted what drew us to the studio: speed of execution and a sharp eye for underserved niches. Four months later, the portfolio shows that in motion. Softdex went from an idea to leading its category's search results in three months and is now expanding its addressable market; Investdex is born repeating the playbook in a larger sector.

Sudo remains fully independent, with management separate from Espresso Labs, and that is exactly how the model works: we contribute capital and proximity, the studio contributes execution. For the market, the message is that the group around Espresso keeps betting on its own products, alongside Devint and the other initiatives.

To explore the products: softdex.com.br and investdex.com.br.