Dorel Juvenile: Building a Gamified Sales Training App for Commercial Teams

Espresso Labs partnered with Dorel to create a mobile learning experience designed to train, engage, and reward commercial teams.

The project resulted in a custom iOS and Android application focused on product training, knowledge testing, and gamification. Through the platform, sales professionals could complete training activities, earn points, and exchange those points for benefits within their employee journey.

For Dorel, a global leader in child care products and services, the goal was clear: strengthen the preparation of its Brazilian sales team while creating a more engaging way to learn about the company’s products.

The Challenge: Preparing Sales Teams for Better Product Guidance

In the child care market, product knowledge is especially important. Customers often need clear guidance when choosing products, and an inadequate sales experience can create friction in the buying journey.

Dorel wanted to encourage its commercial team to better understand the products they were selling. The company needed a solution that could:

• deliver product training in a practical format;
• test employees’ knowledge after each learning activity;
• increase engagement with training content;
• reward employees for completing challenges;
• support continuous learning within the sales team;
• create a more structured and scalable training experience.

The challenge was not just to create a training tool, but to make learning more attractive for sales professionals.

The Solution: A Gamified Training Platform for iOS and Android

Espresso Labs developed a custom mobile experience for iOS and Android, combining corporate training with gamification mechanics.

The platform allowed Dorel’s sales team to complete training modules, answer knowledge tests, accumulate points, and exchange those points for benefits.

1. Product Training for Sales Teams

The app was designed to help employees learn more about Dorel’s products in a structured and accessible way.

Instead of relying only on traditional training formats, the platform gave sales professionals a digital environment where they could access learning content directly from their mobile devices.

2. Knowledge Testing and Challenges

To reinforce learning, employees could complete challenges and have their knowledge tested within the platform.

This helped Dorel move beyond passive training and create a more active learning process, where each user had to demonstrate understanding before progressing.

3. Gamification and Rewards

Gamification was a central part of the solution.

As employees completed activities, they earned points that could be exchanged for benefits. This helped transform training into a more engaging experience and created an additional incentive for participation.

4. Continuous Employee Development

The platform helped connect commercial performance with continuous internal development.

By rewarding learning, Dorel encouraged better preparation not only through sales commissions, but also through an ongoing employee growth journey.

Results

The platform generated measurable engagement and adoption within Dorel’s commercial team.

Why This Case Matters

The Dorel case shows how custom software can make corporate training more effective, measurable, and engaging.

Many companies still struggle to keep sales teams engaged with product training. Traditional formats often fail because they are disconnected from daily routines, difficult to measure, or not motivating enough for employees.

By combining mobile access, knowledge tests, gamification, and rewards, companies can create training experiences that are easier to adopt and more aligned with business goals.

For Dorel, the solution helped turn product education into an interactive journey for the commercial team.

About Espresso Labs

Espresso Labs is a custom software development and design company specialized in mobile applications, web platforms, digital products, and enterprise software.

Since 2017, Espresso Labs has helped companies transform business challenges into digital solutions, combining technology, product strategy, UX/UI design, and software development.

FAQ

What did Espresso Labs build for Dorel?
Espresso Labs developed a custom gamified training app for iOS and Android, designed to support product training for Dorel’s commercial team.

What problem did the platform solve?
The platform helped Dorel train its sales team more effectively by combining learning content, knowledge tests, points, and employee rewards.

Why use gamification in sales training?
Gamification can increase engagement by turning training into a more interactive experience, where employees are rewarded for completing activities and demonstrating knowledge.

What were the results of the Dorel project?
The platform reached more than 200 active users, distributed over 350,000 points in benefits, and increased engagement with training content by more than 400%.

Does Espresso Labs build corporate training apps?
Yes. Espresso Labs develops custom mobile apps, web platforms, and enterprise software for companies that need to train teams, digitalize workflows, or create scalable internal tools.